Projects
About
Julie Schuchard has been working as a photographer and graphic designer for over 20 years. Her education and training in fine arts have enabled her to apply the artistic process in her work. Julie currently lives and works in San Francisco, where for the last 18 years, she has used her creative skills in the music and entertainment industry, as both the co-founder of local label, Tricycle Records and Head of Partnerships at Physical Music Products, vinyl pressing.
More recently, Julie has taken on the role of Creative Director, helping new brands and music festivals develop a visual identity.
BRAND
Mill Valley Music Festival 2023 visual identity, website, digital and on site print collateral
Stern Grove Festival 2022 visual identity, website, digital and on site print collateral
SF Sketchfest Comedy Festival 2017 / 2020 visual identity, brand and design for marketing
Physical Music Products brand identity, record packaging design
Moon Hollow Estate art direction, brand concept and development, website, print design
Battery Powered 20x2020 development campaign and website
The Battery Sparked brand concept and development, website, print design
Battery Travel brand development, print design
The Village brand development, print design private estate
Echo Base brand concept and development, website
Great American Sesh In brand concept and development, website
DAWN brand concept and development, website
PRINT DESIGN
Physical Music Products vinyl packaging design
Moon Hollow Wine labels and packaging, Labels for ranch products
The Village Merchandise
Tricycle Records Music Packaging Design
The Battery Brand, Logo design, Art Direction, Print and web based collateral
Battery Powered Art Direction Print Design for fundraising collateral.
Red Bull Curates | Arts Fund Artist Catalog Design for Art Basel in Miami Canvas Cooler Project
Word for Word Theatre Company Print design, logo design, Art direction
Theatre Bay Area Art Design, Print and Web Collateral for annual conference
FoolsFURY theater company Art Design, Print and Web Collateral
PROGRAMS | BOOKLETS
Battery Powered Guide to Giving booklet 2017-present
SF Sketchfest Festival Program 2021-2023
The Battery SPARKED conference program 2019-2021
Club Bites, The Battery monthly program guide 2018-2020
Grammy Nominee Party, Recording Academy 2016- 2017
THEATER PROGRAMS
Midsummer Mozart Festival, 2017-2018, 2021
Weightless Rock Opera, Z Space 2018
Lucia Berlin: Stories, Word for Word 2018
The Making of a Great Moment, Z Space 2018
In Event of Moon Disaster, Mugwumpin 2018
SMUT, Word for Word 2017
All Aunt Hagar's Children, Word for Word 2016
The Wooster Group The Town Hall Affair, 2016
LevyDance Alone / Together, 2016
A House Tour, Z Space, 2016
WEBSITE DESIGN
Mill Valley Music Festival
Moon Hollow Estate
Foundation Rwanda
Z Space Theater
The Battery Sparked
Mill Valley Music Festival / Noise Pop
Echo Base
Amy Seiwert's Imagery
SASKI Music
One Fine Day Fest
The Battery Hackathon
Battery Powered 5 Yr Impact
Great American Sesh In
VIRTUAL + REAL PRODUCTIONS
PHOTOGRAPHY
The Battery 2017- present
Event / Music Photography
Noise Pop Industries 2006 - 2012
Noise Pop and Treasure Island Music Festival Photographer